Retail giant Woolworths Group buys Langton’s Fine Wine Auctions

Langton’s Fine Wine Auctions has been acquired by Australian retail giant Woolworths. This is an interesting move as it combines the size and reach of Woolworths liquor businesses with the exclusivity and the brand of Langtons. Woolworths Liquor comprises the retail outlets BWS (Beer Wine Spirits), Dan Murphy’s and the Woolworths Liquor shops, mostly situated next to the supermarkets.

Retail Giant Woolworths buys high-end auction brand

Retail Giant Woolworths buys high-end auction brand

Langton’s owner Stewart Langton started his auction business 20 years ago. His focus was to sell expensive wines as an auction house to the increasing wine lover’s target group. He then launched the Langton’s website in 2002, followed by the launch of the online Wine Exchange in 2004.

Stewart Langton will stay on board for at least two years, the purchase price is expected to be around $13m.

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Hier in Australien gibt es eine interessante Akquisition zu vermelden, die Woolworths Gruppe vermeldet den Kauf des feinen Auktionshauses Langton’s Fine Wines. Der Kauf ist insofern interessant, weil der Handelsgigant somit erstmals in den Internethandel mit Weinen einsteigt. Ich werde meinen Freund Simon bei Dan Murphy’s einmal fragen, was er davon haeldt.

Ihr Michael Brecht

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Comments

Maryland is an example of a state with “laws regulating wine shipments: in some states, the practice is allowed, while in others, it is considered a felony.” Maryland prohibits consumers to have wine shipped to their homes. MD wineries are not allowed to export their wines to other states. These laws date back to the Prohibition era. There was recently a bill here to overturn these archaic laws, but it did not pass.

Thanks guys for the latest comment, it just shows what an advanced country Australia is, when it comes to helping consumers get what they want.

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