No news on which Foster’s wine brands will be chopped – yet
Last week’s announcement of Australian bewerage giant to keep the wine business but separate it from its beer and spirits sections was the big news for anybody involved in wine making here down under.
Going seperate ways: Foster's beer and wine
Foster’s announced that they would get rid of 37 brands. Its portfolio includes brands such as Penfolds, Beringer, Lindemans, Wolf Blass, Rosemount, Matua Valley, Wynns Coonawarrra Estate and Castello di Gabbiano. There is huge speculation on where Foster’s will start to chop, it is for sure though, that they will aim to better follow current trends in the Australian wine market: more variety and less heavy Reds. Let’s wait and see.
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Die Foster’s Gruppe laesst sich Zeit: in der vergangenen Woche wurden massive Umbaumassnahmen angekuendigt, allein welche Marken der Konzern zukuenftig aus dem Programm streicht ist noch nicht bekannt. Wir werden sie umgehend informieren, sobald wir Naeheres wissen.
Ihr Michael Brecht
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