How does a local Australian winery use micro-blogging site twitter
The wine industry has started to embrace social media as a tool within their marketing-mix. Winemakers, cellar door staff or marketing experts join the networking sites such as facebook, youtube, linkedin or ZaaBiz in order to position themselves and start connecting with their clients.
One of the latest social media platforms going mainstream is Twitter, a micro-blogging tool restricting your entries to 140 characters each. I have asked Dave Brookes from Teusner Wines in the Barossa Valley how they use Twitter and whether they consider it a useful tool.
Teusner Wines on Twitter
downunderwines: Dave, thanks for your time – let us put one thing straight at the very beginning: we have ‘met’ on twitter, so for Teusner Wines and downunderwines, twitter has proven to be a successful connection tool. But tell me, for how long have you been using twitter?
Dave: We’ve been using twitter since the start of February.
downunderwines: How often do you use it?
Dave: We use it every day … 10-20 tweets a day usually. I’ll suss out whats going on in the winery for the day and mention it via twitter then check in via my blackberry during the day to update and answer questions.
downunderwines: 10-20 tweets (explanation for the non-twitter users: these are the messages sent on twitter) that seems to be a lot, so who accesses your twitter account?
Dave: (He smiles) Just me – I am the marketing person. We are a small winery and there are only three of us here so it’s up to me.
downunderwines: And Dave, tell us: are you using other social media tools too?
Dave: I am just starting to use facebook and about to start a blog – but it is basically just me who has to find the time to do these things.
downunderwines: So let’s hear the truth: what do you think about twitter and how do you use it?
Dave: Twitter is great for building a relationship with people that drink our wines and also raise awareness of the brand both in Australia and overseas markets. Keep people in touch with winery goings on, new releases, press reviews, events, dinners and general stuff. It also allows us to touch base with our distributors overseas, US and UK retailers and wine press.
downunderwines: OK, so this is a positive feed back, is there any special or funny story that you can tell us that happened on twitter?
Dave: No real funny stories but actually organising winery visits and tasting via twitter is cool, as is the feedback from people who have tried our wines in Europe & the US.
Dave, many thanks for your time and good luck with your twittering.
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Die Wineries hier Down Under beginnen so nach und nach, social media Dienste wie facebook, ZaaBiz oder auch twitter fuer sich zu nutzen. Ich habe nachgefragt bei Dave, Marketingchef von Teusner Wines aus dem Barossa Valley, wie er twitter selbst nutzt und ob das Gezwitscher eigentlich etwas bringt.
Ihr Michael Brecht
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great article, I am new to twitter myself and appreciate these hands on reports, thanks