Forget the Summit 2020 – Australian wine research is all about 2030
Australia’s Prime Minister Kevin Rudd initiated Australia’s 2020 program and gathered the intellectual elite of the country around him in the Summit 2020 last year in Canberra. The year 2020 sounds pretty far away for us all, we have to correct our view on this timing as the Australian wine industry has seen the foundation of a Wine 2030 Research Network.
How does Australian Chardonnay taste like in 2030?
Initiated by the University of Adelaide, one of the two centers of excellence when it comes to Australian wine research, the Wine 2030 research program has been built to better inform about the vision for the Australian wine industry and help wine makers to succeed. Part of the program is the University’s AUD13.7m commitment to the Wine Innovation Cluster, which sees five leading grape and wine research agencies coming together.
This is some really serious commitment to getting things right here Down Under when it comes to helping Australian wine makers. With the appointment of well known UK wine and food writer and broadcaster Andrew Jefford for a year-long position at the University of Adelaide, another step has been taken for wineries to learn how to succeed in international sales. First comment from Andrew Jefford after arriving in South Australia: some Australian winemakers need to be “a bit braver in allowing regional characteristics to shape their wines”. I guess this comment was particularly aimed at the bigger players in the market.
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Gerade in diesen Wochen ist es enorm wichtig, den strategischen Blick zu schaerfen und vor lauter schlechten Nachrichten ueber Wirtschaftslage und Absatzprobleme die Vision zu verlieren. In Australien wurde hierfuer ein Research Projekt ins Leben gerufen, welches mit mehr als EUR7 Millionen ausgestattet an der University of Adelaide angesiedelt ist. Hier wird analysiert, wie Australischer Wein im Jahr 2030 weltweit positioniert sein soll. Wir werden ueber dessen Fortschritte berichten.
Ihr Michael Brecht
Related posts:
- Australian Bushfires: many Victorian wineries are at risk
- South Australia – a wine lover’s paradise downunder
- Second biggest Australian wine group posts huge losses in half year results
- Australian wine exports down – now focusing on new markets in China and India
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