Happy Diwali to our Indian subscribers
Downunder Wines has gained a significant subscriber base in India over the past years. And today it is time to wish all of you a happy Diwali.
According to the Hindu calendar, ‘No Moon Day’ is considered best day for celebrating Diwali. Diwali falls either in the month of October or November according to the English calendar. The festival holds an imperative meaning since the festival is reckoned with Lord Ram’s return to Ayodha after spending 14 years exile. Diwas, or small oil lights or candles are lit as a symbol of the victory of light over darkness, and fireworks are also set off in celebration. The Diwali starts this Thursday by celebrating Dhanteras – a day on which the business community perform rituals to get blessings from the goddess of wealth Lakshmi, followed by Kalichaudas and then by Diwali.
The next day of Diwali marks the commencement of the New Year.
Though a bit sad for us at Downunder Wines that the various regional groups celebrate Diwali in different ways such as abstaining from alcohol, we really love the idea of this peaceful highlight. Diwali is a time of the year when families, friends and communities come together in a spirit of celebration and joy.
In Australia, at least SBS Television appreciates our many Indian immigrants by showing ‘Om Shanti Om’ tonight, I am watching it right now while writing this post. My colleagues at ZaaBiz know ‘Om Shanti Om’ very well, this is the first CD I ever bought in India on one of my many trips there.
Kingfisher Beer in Mumbai
I also brought with me from these trips the knowlegde that in Mumbai, a good Kingfisher beer beats most of the Indian wines I tasted. Time for India to awake to the taste of Australian wines – this vast country is ready for it – I am sure. Happy Diwali.
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Happy Diwali für alle unsere indischen subscriber – davon haben wir bereits mehrere Hundert an Bord. Auch wenn Diwali in Indien ohne Alkohol gefeiert wird, so sind wir dennoch davon überzeugt, dass australische Weine bald diesen grossen Markt erobert haben.
Ihr Michael Brecht
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